While many factors influence the rankings of a web site, any search engine optimization effort isn’t worth even a second of your time without one and single unknown: relevant and competitive keywords.
While many factors influence the rankings of a web site, any search engine optimization effort isn’t worth even a second of your time without one and single unknown: relevant and competitive keywords.
Let’s examine an example: a local moving company decided to optimize its website. It knows (or assumes that it does) that the most popular keywords for their type of business are “movers” and “moving”. At a first glance, looks like everything’s fine: the keywords seem to be relevant, and should produce good results. However, there are two mistakes made here.
The first one is keyword relevancy. What’s the use for our local moving company of people that are looking for “movers” or “moving” in Denver, CO, Boston, MA or New York, NY, if they are located and offering services in and around San Francisco only?
Another mistake is keyword effectiveness. It’ll take much more time and effort to get top rankings for such popular and competitive general keywords as “moving” and “movers” than to get same results for something more specific and relevant, such as “movers San Francisco” or “moving San Francisco”. Not only are these keywords more likely to convert visitors to buyers, but also it’s a much easier and less time-consuming task.
If the world we live in consists of atoms, the smallest and most important particles in search engine optimization world are keywords. In fact, there’s nothing complicated about them, if one remembers three things about keywords: relevancy, effectiveness and Wordtracker.
Wordtracker.com is an UK based company that offers an irreplaceable search engine marketing service tool: keyword research and analysis. It helps to find and pick keywords that are both relevant and competitive. Relevant mean that the keywords are related to your website, and that these are the words people are typing in Google, Yahoo or MSN in order to find your kind of business. Another important factor in determining a “good” keyword is its effectiveness. Let’s say we have a keyword “movers” which has a record of appearing in Google search list for 1009 times; there are 15400000 different web pages competing for this keyword. This means that this keyword’s effectiveness index is 1009/15400000=0.066. This index shows that the keyword is far too competitive and you’ll probably end up somewhere in the middle of Google’s search results if you try to optimize your webpage for this particular keyword. A rule of thumb is to find keywords that are quite popular and at the same time have fewer webpages competing for them. A good keyword is considered to have an effectiveness index of over 100, although anything in between 10 and 100 can be targeted as well.
Needless to say, without having the right keywords that are both relevant and competitive it’s impossible to succeed in any search engine optimization campaign. Without knowing your niche words, you’ll probably end up competing against web sites with thousands of inbound links optimized by search engine optimization gurus and will be lost in millions of search results – no one will even ever find out you exist. On the other hand, all it takes to get your web traffic from 0 to couple hundreds a day might be something as simple and cost-effective as Wordtracker.
Kamis, 06 Oktober 2011
World SEO Championship 2013
In conclusion, Search Engine Optimization is one of most important keyword in the Internet market today, and it's time to start a "World SEO Championship" to share all the secrets about seo among all the internet webmaster.
Search Engine Optimization became a major keyword in the search engine market today, Search Engine Optimization is also known as SEO which is simply a method allowing you to improve your website ranking in the search engine. There are a lot of software released that help the webmasters to improve their websites ranking, but if anyone uses this software without a specific strategy will fail. Most of SEO strategies are not known to the public and because of that some organizations start to post news about it, and for the first time, a world championship for SEO has been released.
World SEO Championship is the first Championship about SEO, Simply they provide a specific keyword and all the contestants should try to make their website in the top search engine results for this keyword. This year keyword is "AmbatchDotCom SeoContest". There are no limits or rules about the seo strategies that the webmasters can use. The webmasters can use white, gray or even black hat strategies. The first prize for this championship is $4,000, so I think it worth the webmasters efforts.
Now get a domain name and start the game, and start the way to the first prize. Don't worry the registration is still open and you can now register. Even if you are still beginner in the seo strategies go and enter the championship, because all the competitors will share their secrets about the seo strategies, tips and tricks. So even if you did not win. you will win seo secrets.
In conclusion, Search Engine Optimization is one of most important keyword in the Internet market today, and it's time to start a "World SEO Championship" to share all the secrets about seo among all the internet webmaster.
Search Engine Optimization became a major keyword in the search engine market today, Search Engine Optimization is also known as SEO which is simply a method allowing you to improve your website ranking in the search engine. There are a lot of software released that help the webmasters to improve their websites ranking, but if anyone uses this software without a specific strategy will fail. Most of SEO strategies are not known to the public and because of that some organizations start to post news about it, and for the first time, a world championship for SEO has been released.
World SEO Championship is the first Championship about SEO, Simply they provide a specific keyword and all the contestants should try to make their website in the top search engine results for this keyword. This year keyword is "AmbatchDotCom SeoContest". There are no limits or rules about the seo strategies that the webmasters can use. The webmasters can use white, gray or even black hat strategies. The first prize for this championship is $4,000, so I think it worth the webmasters efforts.
Now get a domain name and start the game, and start the way to the first prize. Don't worry the registration is still open and you can now register. Even if you are still beginner in the seo strategies go and enter the championship, because all the competitors will share their secrets about the seo strategies, tips and tricks. So even if you did not win. you will win seo secrets.
In conclusion, Search Engine Optimization is one of most important keyword in the Internet market today, and it's time to start a "World SEO Championship" to share all the secrets about seo among all the internet webmaster.
Write for Humans, Design for Search Enginess
This article discusses about the benefit of creating readable content and how the search engine can easily index a proper designed page.
Search engine is all about content and every SEO gurus have been trying very hard to optimize their pages just for the search engine and often forgetting that the end user is actually the human reader. It is of paramount importance that a page has to be written for humans and designed for search engines in terms of SEO.
There is nothing more important than creating unique content for a site. In SEO, allocating keywords in the title, header and bold HTML tags not only helps the reader to identify the topic of a page easily but it also aids in optimization since search engine takes into consideration of the keywords in these tags.
Many writers are concerned about the perfect keyword density for the maximum benefit of SEO. Unfortunately, there are no hard figures for a perfect keyword percentage. The most important factor when creating content is to make it readable and unique. As long as the content is readable, there is no need to follow a set percentage of keyword density.
Designing a page to facilitate the indexing by the search engine bots is another important factor to consider next to content creation. A page with rich content without indexed by the search engine bots is equivalent to no content at all. To help the search engines to find the page, the navigation system and sitemap plays important roles here. It is advisable to have text links navigation so that bots can spider all the internal pages smoothly. Avoid using JavaScript and Flash made navigation system because most bots will ignore them but designer can always include a set of text links at the bottom of the page where these kinds of navigation system are used to overcome this issue.
Some search engines place great emphasis on the content near the top of a page. Therefore, it is advisable to design the layout in such a way that the content appears before other parts of the page. One example is to use the content first CSS template; it allows the navigation to appear on the left of a page followed by the content but the content is the first to appear in the codes. This method helps search engine bots to identify the important content of a page and index them since they are placed near the top of a page. Another easy work around is to employ a right side navigation menu.
The ultimate purpose of SEO is to make sure that the designated content appears in search engine according to the specific searches. Making the content readable and designing the page for easy indexing should always be the first priority for webmasters when SEO comes into play.
Thank you.
Search engine is all about content and every SEO gurus have been trying very hard to optimize their pages just for the search engine and often forgetting that the end user is actually the human reader. It is of paramount importance that a page has to be written for humans and designed for search engines in terms of SEO.
There is nothing more important than creating unique content for a site. In SEO, allocating keywords in the title, header and bold HTML tags not only helps the reader to identify the topic of a page easily but it also aids in optimization since search engine takes into consideration of the keywords in these tags.
Many writers are concerned about the perfect keyword density for the maximum benefit of SEO. Unfortunately, there are no hard figures for a perfect keyword percentage. The most important factor when creating content is to make it readable and unique. As long as the content is readable, there is no need to follow a set percentage of keyword density.
Designing a page to facilitate the indexing by the search engine bots is another important factor to consider next to content creation. A page with rich content without indexed by the search engine bots is equivalent to no content at all. To help the search engines to find the page, the navigation system and sitemap plays important roles here. It is advisable to have text links navigation so that bots can spider all the internal pages smoothly. Avoid using JavaScript and Flash made navigation system because most bots will ignore them but designer can always include a set of text links at the bottom of the page where these kinds of navigation system are used to overcome this issue.
Some search engines place great emphasis on the content near the top of a page. Therefore, it is advisable to design the layout in such a way that the content appears before other parts of the page. One example is to use the content first CSS template; it allows the navigation to appear on the left of a page followed by the content but the content is the first to appear in the codes. This method helps search engine bots to identify the important content of a page and index them since they are placed near the top of a page. Another easy work around is to employ a right side navigation menu.
The ultimate purpose of SEO is to make sure that the designated content appears in search engine according to the specific searches. Making the content readable and designing the page for easy indexing should always be the first priority for webmasters when SEO comes into play.
Thank you.
Writing For The Web: How Good Copy Becomes Bad Marketing
Keyword optimised copy often doesn't focus on the benefits for the customer. It focuses on the features of your product or service. Bad idea. Bad marketing.
When it comes to writing websites, what is good for the search engines is often not good marketing.
Why? Because almost inevitably, when you write to please the search engines, you write about the features of your service. But you should be writing about the benefits for your customers.
This is a fundamental problem and one you have to take into account at every stage of creating the copy for your website. You have to achieve a balance between writing for people or writing for search engine robots. The balance will be subtly different for every business. You'll probably have to keep experimenting. It all depends really on how important search engine traffic will be to your organisation. First a quick recap on the basic issue of search engine copy.
Search engine optimisation (often called SEO) basically means making sure your website ranks highly with Google and other search engines. Google wants to give people the right, relevant information. It does this by reading the copy on your website.
If certain words are used frequently, Google will calculate that the site is relevant for that "keyword". When people search for that keyword, Google flags your site as one worthy of consideration.
So, when a copywriter creates his own website, he tries to use the word "copywriter" as frequently as possible.
It's no good just listing the word either. It needs to be in real sentences. What's more, it's much better to use the keyword at or near the start of a sentence. You also need the keyword in the main headline, in the first paragraph, and as often as possible thereafter.
So, you end up writing about you, the copywriter, and the copywriting that you can offer. Features of your service.
Where are your customers in all this? Any good copywriter, in fact even a complete beginner, knows that you need to turn the features of your service into benefits for the customer. It's just good marketing.
The copywriter should be explaining how he can increase sales, attract customers, save the client money, provide exceptional service and so on.
The same is likely to happen whatever business you're in. If you're a graphic designer, a client might come to you because they want you to create a professional image for their business.
But they don't search for "professional image", "design impact", or "creativity". They search for "graphic designer." So your copy has to keep mentioning "graphic designer" this, "graphic designer" that.
What's the solution? If you know an easy one, please share the secret. For most organisations and businesses, the answer is going to be a balance. You need to know how important Google searches are to you. If the answer is "not much" because visitors come from other sources – perhaps through a direct mail campaign, Internet advertising clicks, or because they are a regular customer and have you bookmarked – then your copy should weighted more towards good marketing, with less emphasis on search engine robots.
But if Google searches are everything to your organisation, then you'll have to play the game by their rules.
Carefully written copy can at least try to play both games. You can keep using keywords, but always bear in mind that you need to bring the focus back onto benefits for your customer.
It's not easy, and it can be a painstaking process. But that in essence, is what good web writing should be about: keeping one eye on the search engines and pleasing them when necessary, but always bringing it back to people, to customers, to benefits. Because that's good marketing.
When it comes to writing websites, what is good for the search engines is often not good marketing.
Why? Because almost inevitably, when you write to please the search engines, you write about the features of your service. But you should be writing about the benefits for your customers.
This is a fundamental problem and one you have to take into account at every stage of creating the copy for your website. You have to achieve a balance between writing for people or writing for search engine robots. The balance will be subtly different for every business. You'll probably have to keep experimenting. It all depends really on how important search engine traffic will be to your organisation. First a quick recap on the basic issue of search engine copy.
Search engine optimisation (often called SEO) basically means making sure your website ranks highly with Google and other search engines. Google wants to give people the right, relevant information. It does this by reading the copy on your website.
If certain words are used frequently, Google will calculate that the site is relevant for that "keyword". When people search for that keyword, Google flags your site as one worthy of consideration.
So, when a copywriter creates his own website, he tries to use the word "copywriter" as frequently as possible.
It's no good just listing the word either. It needs to be in real sentences. What's more, it's much better to use the keyword at or near the start of a sentence. You also need the keyword in the main headline, in the first paragraph, and as often as possible thereafter.
So, you end up writing about you, the copywriter, and the copywriting that you can offer. Features of your service.
Where are your customers in all this? Any good copywriter, in fact even a complete beginner, knows that you need to turn the features of your service into benefits for the customer. It's just good marketing.
The copywriter should be explaining how he can increase sales, attract customers, save the client money, provide exceptional service and so on.
The same is likely to happen whatever business you're in. If you're a graphic designer, a client might come to you because they want you to create a professional image for their business.
But they don't search for "professional image", "design impact", or "creativity". They search for "graphic designer." So your copy has to keep mentioning "graphic designer" this, "graphic designer" that.
What's the solution? If you know an easy one, please share the secret. For most organisations and businesses, the answer is going to be a balance. You need to know how important Google searches are to you. If the answer is "not much" because visitors come from other sources – perhaps through a direct mail campaign, Internet advertising clicks, or because they are a regular customer and have you bookmarked – then your copy should weighted more towards good marketing, with less emphasis on search engine robots.
But if Google searches are everything to your organisation, then you'll have to play the game by their rules.
Carefully written copy can at least try to play both games. You can keep using keywords, but always bear in mind that you need to bring the focus back onto benefits for your customer.
It's not easy, and it can be a painstaking process. But that in essence, is what good web writing should be about: keeping one eye on the search engines and pleasing them when necessary, but always bringing it back to people, to customers, to benefits. Because that's good marketing.
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